Michael Bierut once counseled designers not to ignore the obvious. For years other companies had been selling ribbon wrapped on flat cards which meant you had to iron your ribbon prior to using it. Spools and a nice box. Just call me Captain Obvious.

“Ah.. a nice hot bath and some decent packaging. Life doesn’t get better than this.” Most bath salt packaging is about as generic as well... bath salt. Creating memorable and appealing packaging for Aqua Nirvana was a joy.

Never pass up an opportunity to work under the tutelage of Abbot Miller. This piece was created in a four week class in Abbot's care.

The strategy, communications, and design I did for Novell.com resulted in an increase of demand generation by an astronomical 400% from the previous year.

I conceptualized, architected, art directed, and designed this little beauty. Then the talented Mr. Richard Wolfenstien—and the boys from Candesa Interactive—did all the hard work by putting this whole site together, refining my original concepts, and adding some original flair as well.